:root {
  --paper: #f7f7f4;
  --surface: #ffffff;
  --ink: #171816;
  --muted: #666861;
  --line: #dedfd8;
  --accent: #d93a2f;
  --accent-soft: #f6dad6;
  --dark: #1c2220;
  --radius: 18px;
  --shadow: 0 20px 60px rgba(23, 24, 22, .08);
  --shell: min(1160px, calc(100% - 40px));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
.shell { width: var(--shell); margin-inline: auto; }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; top: 10px; left: 10px; z-index: 100;
  transform: translateY(-150%); padding: 10px 14px; background: var(--ink); color: #fff;
  border-radius: 8px;
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(247, 247, 244, .88);
  border-bottom: 1px solid rgba(222, 223, 216, .8);
  backdrop-filter: blur(16px);
}
.header-inner { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand {
  display: inline-flex; align-items: baseline; text-decoration: none;
  font-family: "Manrope", sans-serif; font-size: 40px; font-weight: 800; letter-spacing: -.055em;
}
.brand strong { color: var(--accent); font-weight: 800; }
.site-nav { display: flex; align-items: center; gap: 30px; }
.site-nav > a:not(.button) { color: #4f514c; font-size: 14px; font-weight: 600; text-decoration: none; }
.site-nav > a:not(.button):hover { color: var(--accent); }
.menu-toggle { display: none; border: 0; background: transparent; padding: 8px; }
.menu-toggle > span:not(.sr-only) { display: block; width: 24px; height: 2px; margin: 6px 0; background: var(--ink); transition: .2s ease; }

.button {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 0 22px; border: 1px solid var(--ink); border-radius: 999px;
  background: var(--ink); color: #fff; font-weight: 700; text-decoration: none;
  transition: transform .2s ease, background .2s ease, border-color .2s ease;
}
.button:hover { transform: translateY(-2px); background: var(--accent); border-color: var(--accent); }
.button-small { min-height: 42px; padding-inline: 18px; font-size: 14px; }
.text-link { font-weight: 700; text-decoration: none; border-bottom: 1px solid var(--ink); }
.text-link:hover { color: var(--accent); border-color: var(--accent); }

.hero {
  display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(50px, 8vw, 110px); align-items: center;
  min-height: 710px; padding-block: 100px;
}
.hero-copy { max-width: 700px; }
.eyebrow {
  display: flex; align-items: center; gap: 10px; margin: 0 0 24px;
  color: var(--muted); font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase;
}
.eyebrow > span { width: 28px; height: 2px; background: var(--accent); }
h1, h2, h3 { margin: 0; font-family: "Manrope", sans-serif; letter-spacing: -.045em; line-height: 1.08; }
h1 { max-width: 780px; font-size: clamp(48px, 7vw, 88px); }
h1 em { color: var(--accent); font-style: normal; }
h2 { font-size: clamp(36px, 5vw, 58px); }
h3 { font-size: clamp(27px, 3vw, 38px); }
.hero-text { max-width: 640px; margin: 30px 0 36px; color: var(--muted); font-size: clamp(18px, 2vw, 21px); }
.hero-actions { display: flex; align-items: center; gap: 26px; }

.hero-card {
  position: relative; overflow: hidden; padding: 34px; border: 1px solid var(--line); border-radius: 28px;
  background: var(--surface); box-shadow: var(--shadow);
}
.hero-card::before {
  content: ""; position: absolute; width: 230px; height: 230px; right: -80px; top: -90px;
  border-radius: 50%; background: var(--accent-soft); filter: blur(2px);
}
.hero-card-top { position: relative; display: flex; justify-content: space-between; gap: 20px; margin-bottom: 54px; }
.hero-card-top p { margin: 0; font-weight: 800; }
.hero-card-top span { color: var(--muted); font-size: 12px; }
.hero-number { display: block; font-family: "Manrope", sans-serif; font-size: clamp(52px, 7vw, 76px); letter-spacing: -.06em; line-height: 1; }
.hero-label { margin: 10px 0 40px; color: var(--muted); }
.mini-chart { height: 120px; display: flex; align-items: end; gap: 12px; border-bottom: 1px solid var(--line); }
.mini-chart span { flex: 1; height: var(--height); border-radius: 8px 8px 0 0; background: #d7d9d2; }
.mini-chart .active { background: var(--accent); }
.chart-years { display: flex; justify-content: space-around; padding-top: 9px; color: #8b8d87; font-size: 10px; }

.section { padding-block: 110px; scroll-margin-top: 76px; }
.section-heading { display: grid; grid-template-columns: 1fr 2fr; gap: 40px; align-items: start; margin-bottom: 54px; }
.section-heading p:not(.eyebrow) { max-width: 570px; margin: 18px 0 0; color: var(--muted); font-size: 18px; }
.metric-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.metric-card { min-height: 220px; padding: 28px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); }
.metric-card p { margin: 0 0 36px; color: var(--muted); font-weight: 600; }
.metric-card strong { display: block; font-family: "Manrope", sans-serif; font-size: clamp(34px, 3vw, 43px); letter-spacing: -.05em; }
.metric-card > span { display: inline-block; margin-top: 12px; color: var(--muted); font-size: 13px; }
.metric-card .trend { color: #387349; }
.metric-card-accent { background: var(--accent); border-color: var(--accent); color: #fff; }
.metric-card-accent p, .metric-card-accent > span { color: rgba(255, 255, 255, .78); }

.growth-panel {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(50px, 8vw, 100px);
  margin-top: 16px; padding: clamp(34px, 5vw, 64px); border-radius: 24px; background: var(--dark); color: #fff;
}
.overline { margin: 0 0 20px; color: var(--muted); font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.growth-copy .overline { color: #b9beb9; }
.growth-copy > p:last-child { max-width: 510px; margin: 22px 0 0; color: #b9beb9; }
.growth-list { display: grid; gap: 28px; align-content: center; }
.growth-item > div:first-child { display: flex; justify-content: space-between; margin-bottom: 10px; }
.growth-item strong { color: #f17c72; }
.progress { height: 8px; overflow: hidden; border-radius: 99px; background: rgba(255, 255, 255, .12); }
.progress span { display: block; width: var(--progress); height: 100%; border-radius: inherit; background: var(--accent); }

.audience { background: #efefe9; }
.audience-grid { display: grid; grid-template-columns: 1fr 1fr 1.35fr; gap: 14px; }
.audience-card { min-height: 300px; padding: 30px; border: 1px solid #d7d8d1; border-radius: var(--radius); background: rgba(255, 255, 255, .7); }
.split-value { display: flex; align-items: baseline; gap: 12px; }
.split-value strong { font-family: "Manrope", sans-serif; font-size: clamp(46px, 5vw, 66px); letter-spacing: -.06em; }
.split-value span { color: var(--muted); }
.segment-bar { display: flex; height: 12px; overflow: hidden; margin-top: 40px; border-radius: 99px; background: #d6d7d0; }
.segment-bar span { background: var(--dark); }
.segment-bar i { flex: 1; background: var(--accent-soft); }
.legend { display: flex; flex-wrap: wrap; gap: 15px; margin-top: 15px; color: var(--muted); font-size: 12px; }
.dot { display: inline-block; width: 8px; height: 8px; margin-right: 5px; border-radius: 50%; }
.dot-dark { background: var(--dark); }
.dot-light { background: var(--accent-soft); }
.card-note { max-width: 260px; margin-top: 41px; color: var(--muted); }
.origin-row { display: flex; align-items: baseline; gap: 14px; }
.origin-row strong { font-family: "Manrope", sans-serif; font-size: clamp(46px, 5vw, 66px); letter-spacing: -.06em; }
.origin-row span { color: var(--muted); }
.segment-bar.origin { margin-top: 30px; }
.segment-bar.origin span { background: var(--accent); }
.segment-bar.origin i { flex: none; background: var(--dark); }
.segment-bar.origin b { background: #b9bbb3; }
.origin-labels { display: flex; justify-content: space-between; gap: 15px; margin-top: 14px; color: var(--muted); font-size: 12px; }
.interest-panel { margin-top: 14px; padding: 30px; border-radius: var(--radius); background: var(--surface); }
.tag-list { display: flex; flex-wrap: wrap; gap: 10px; }
.tag-list span { padding: 9px 14px; border: 1px solid var(--line); border-radius: 999px; font-size: 14px; }

.contact-section { padding: 18px 0 100px; background: #efefe9; scroll-margin-top: 76px; }
.contact-panel {
  display: grid; grid-template-columns: 1.4fr .6fr; gap: 70px; align-items: end;
  padding: clamp(40px, 7vw, 80px); border-radius: 28px; background: var(--accent); color: #fff;
}
.eyebrow-light { color: rgba(255,255,255,.76); }
.eyebrow-light > span { background: #fff; }
.contact-copy > p:not(.eyebrow) { max-width: 650px; margin: 24px 0 34px; color: rgba(255,255,255,.8); font-size: 18px; }
.button-light { background: #fff; border-color: #fff; color: var(--ink); }
.button-light:hover { background: var(--dark); border-color: var(--dark); color: #fff; }
.contact-details { display: grid; gap: 8px; padding: 26px; border-top: 1px solid rgba(255,255,255,.35); font-style: normal; }
.contact-details .overline { margin: 0 0 10px; color: rgba(255,255,255,.7); }
.contact-details strong { font-size: 18px; }
.contact-details span, .contact-details a { color: rgba(255,255,255,.82); }

.site-footer { background: var(--dark); color: #d7dad6; }
.footer-inner { min-height: 110px; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 30px; }
.site-footer .brand { color: #fff; }
.footer-inner p { margin: 0; color: #9ea39e; font-size: 13px; }
.footer-inner p:last-child { text-align: right; }
.footer-inner a:not(.brand) { text-underline-offset: 3px; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.reveal.is-visible { opacity: 1; transform: none; }
a:focus-visible, button:focus-visible { outline: 3px solid #4d79ff; outline-offset: 4px; }

@media (max-width: 960px) {
  .menu-toggle { display: block; position: relative; z-index: 2; cursor: pointer; }
  .site-nav {
    position: fixed; inset: 76px 0 auto; display: none; align-items: stretch; gap: 0;
    padding: 16px 20px 24px; border-bottom: 1px solid var(--line); background: var(--paper); box-shadow: var(--shadow);
  }
  .site-nav.open { display: grid; }
  .site-nav > a:not(.button) { padding: 13px 0; font-size: 16px; }
  .site-nav .button { margin-top: 12px; }
  .menu-toggle[aria-expanded="true"] > span:nth-child(2) { transform: translateY(4px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] > span:nth-child(3) { transform: translateY(-4px) rotate(-45deg); }
  .hero { grid-template-columns: 1fr; min-height: auto; padding-block: 80px; }
  .hero-card { max-width: 620px; }
  .metric-grid { grid-template-columns: 1fr 1fr; }
  .audience-grid { grid-template-columns: 1fr 1fr; }
  .audience-card-wide { grid-column: 1 / -1; }
  .contact-panel { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr 1fr; padding-block: 32px; }
  .footer-inner p:nth-child(2) { text-align: right; }
  .footer-inner p:last-child { grid-column: 1 / -1; text-align: left; }
}

@media (max-width: 640px) {
  :root { --shell: min(100% - 28px, 1160px); --radius: 14px; }
  .header-inner { min-height: 68px; }
  .site-nav { inset-block-start: 68px; }
  .hero { gap: 50px; padding-block: 58px 70px; }
  h1 { font-size: clamp(43px, 14vw, 62px); }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 20px; }
  .hero-card { padding: 25px; border-radius: 20px; }
  .hero-card-top { margin-bottom: 40px; }
  .hero-number { font-size: 54px; }
  .section { padding-block: 78px; }
  .section-heading { grid-template-columns: 1fr; gap: 6px; margin-bottom: 38px; }
  .metric-grid, .growth-panel, .audience-grid { grid-template-columns: 1fr; }
  .metric-card { min-height: 190px; }
  .growth-panel { gap: 50px; }
  .audience-card-wide { grid-column: auto; }
  .contact-section { padding-bottom: 60px; }
  .contact-panel { width: 100%; border-radius: 0; }
  .contact-details { padding: 24px 0 0; }
  .footer-inner { grid-template-columns: 1fr; gap: 14px; }
  .footer-inner p:nth-child(2), .footer-inner p:last-child { grid-column: auto; text-align: left; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}